Retailers can continue to offer their tobacco customers value and quality as JTI launches a new 17s pack for Sovereign.

The launch is backed by wholesale deals on Dual, Green and Sky Blue, which will be highlighted on PoS material in depot. The packs, RRP £6.50, are available to stock now.

Jeremy Blackburn, JTI head of communications, said: “Sovereign is a well-recognised tobacco brand with a history of introducing extensions that meet consumer demand.”