Imperial Tobacco is slimming down this February by launching a limited-edition 8g Handy Pack for GV Smooth.
The pack includes tips as well as thinner papers and retains the same RRP and 11.4-11.9% margin.
GV Smooth will continue to be available with papers in Handy Pack, 25g and 50g pack sizes.
Ryan Hopkins, Senior Brand Manager for GV Smooth at Imperial Tobacco, said: “The limited-edition Handy Pack has been designed with consumer research results in mind. Retailers should ensure they offer the complete range to cater for all their roll-your-own shoppers.”