Imperial Tobacco has extended its L&B Blue Superkings range with L&B Blue Superkings Menthol 19s.
The product will be available to retailers from the end of October, RRP £6.79, while price-marked packs marked at £6.55 will also be available while stocks last.
The product is designed to suit the preferences of adult smokers seeking a lower priced, quality product.
Menthol remains an important flavour variant, accounting for almost 10% of the
Rebecca Cottee, brand manager for Lambert & Butler, said consumers are increasingly seeking quality products from big brands but at a lower price.
“L&B’s strong brand name and heritage denotes L&B Blue as an entirely different offering from the more premium Lambert & Butler silver range,” she said.
“Together with the existing L&B Blue range, L&B Blue Superkings Menthol offers retailers a strong margin of 6.67%, making it a must-stock product for retailers.”