Clipper is adding fire to its sales by launching a new range of tobacco accessories, available to convenience retailers now.
The brand has teamed up with graphic artists to create a range of filter papers that appeal to different types of smokers.
The range contains Green Cut Corner regular burn, Red regular burn, Blue thin, Silver ultra thin, Silver King Size ultra thin, Pure Brown King Size unbleached and Pure Brown unbleached.
The brand is also launching a new range of slim, extra slim, extra slim menthol and paper filter tips, which come in boxes and bags.
Clipper is also launching a new tobacco-rolling machine, with the strapline ‘roll in style’.
Retailers will be able to promote the products with new PoS from the brand, which will be available from wholesalers.
A yellow three-tier unit, which displays the new papers and lighters, as well as a two-tier unit for the lighters will be available from October.
Clipper’s lighters will also include images of the new range and its website address to encourage shoppers to find out more about the brand.