Following its launch in June, E-Lites Curv is now hitting TV screens with a brand new advert.

Top tips:

Use PoS such as gantry advertising and stickers to highlight the range

Place your e-cigs in an area of the store with high visibility

Give samples to your adult smoker customers

Stock brands that are backed by promotions

The campaign launched last week with a 60-second ad aired simultaneously on 25 channels including ITV, Channel 4 and Sky and reached an estimated 90 million consumers after the watershed.

The activity is being brought online with digital activity on Facebook and YouTube and the ad also airing until mid-September on video on demand.

Jeremy Blackburn, head of communications at JTI, which owns E-Lites, told Retail Express: “Retailers can now benefit from bespoke volume based offers we are running with our reps. One of the benefits of Curv is retailers see their reps once every four weeks.”