Three limited-edition pack designs for Camel hit retailers’ stores next month.

JTI is launching the art-inspired packs on King Size 20s only.

The modern-looking packs will be available throughout June and July.

Jeremy Blackburn, JTI head of communications, said: “Camel offers retailers the opportunity to make generous profit margins and with the premium segment accounting for almost 19.9% of the ready-made cigarette tobacco market, the three limited-edition packs are a must-stock for tobacco retailers.”

Camel sells almost six million cigarette packs every year. Last year, the brand generated £39.1 million in retail sales value.