American dessert chain The Cheesecake Factory is making available its range of premium products to retailers in the UK, including convenience stores.
Distributed by Schengen Desserts and Blaze XK Limited, the premium range includes its flagship Original, Chocolate Mousse, Red Velvet and Strawberry Topped cheesecakes. Its cheesecake slices are ideally suited for convenience stores and food-to-go counters.
Schengen Desserts’ European sales director Navneet Rai said: “Every dessert creation in The Cheesecake Factory Bakery line is made by the same creative talent behind the incomparably successful desserts that are sold in The Cheesecake Factory restaurants worldwide.”
Brem Bremner, brand director and co-founder of Blaze XK, said: “These are show-stopping, premium desserts from a famous American brand and they are going to go down a storm with consumers looking to treat themselves, especially in these uncertain times as these when they want something special to enjoy at home.
“The Cheesecake Factory Bakery specialises in decadent, indulgent desserts which are legendary across the brand’s restaurant chains in the US and Canada where they enjoy ‘icon’ status, and we are confident that they will soon gain a similar reputation here. Yes, they are high in calories, but they are perfect for special occasions and gifting.”
The European market will have two ranges – The Cheesecake Factory At Home range for the retail market and The Cheesecake Factory Bakery offering for foodservice.
Vicki Heenan, head of sales UK and Ireland for The Cheesecake Factory, added: “For the retail market we can offer a selection of take-home cheesecakes, individual servings and cupcakes, along with other products from the At Home range.
“The Bakery range is targeted at restaurants, cafés, airlines and hotels looking to serve quality cheesecakes that have huge brand appeal.”