Scandinavian Tobacco Group UK (STG UK) has launched a new trade website and has begun sending out a quarterly e-newsletter to all independent retailers on its database.

The supplier said that the new website, stgtrade.co.uk, will be particularly valuable for independent retailers looking to increase their knowledge of and profits from the cigar category.

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The newsletter features the latest news, category data, current trends, a suggested convenience planogram, and an introduction to some STG sales reps.

Retailers who register their details on the site will gain access to detailed information about the category and its specific brands, as well as recommended price lists and the chance to book a rep visit.

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Clara Endresen, STG UK brand activation manager, said: “We have a clear ambition to get closer to independent retailers and support them via as many touchpoints as possible. Of course, we already have our sales reps and the trade press, but the addition of our new trade website and quarterly email newsletter now offers two additional online platforms for us to get the key messages across.

“I’m confident the website in particular will become a vital tool for any retailer who wants to learn more about the cigar category and how to profit from it. Nothing beats human interaction with a sales rep, but hopefully this new site will come a close second and become an important resource for retailers as and when they need it.”