Yazoo launches limited-edition Choc-Orange flavour
The launch aims to capitalise on the growing popularity of chocolate-orange flavours
Yazoo is extending its limited-edition range with a new Choc-Orange flavour, available now in 400ml bottles.
The new variety has an RRP of £1.15 for a standard pack, with it also coming in £1 price-marked packs.
As the popularity of chocolate orange continues to grow, with a 52% increase in UK search demand for the flavour versus last year, the brand hopes to capitalise on this growth and encourage incremental sales.
Yazoo’s limited-edition varieties have delivered more than £7m incremental sales to the category to date.
The launch will be supported by a marketing campaign which includes video-on-demand, print and digital advertising, social media support and nationwide sampling.
Nick Higgs, Brand Manager at Yazooo, said: “Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variety on shelves.”
The brand is also extending its Merlin Group partnership to the Choc-Orange range, offering shoppers the chance to win two-for-one tickets to Thorpe Park and Alton Towers.
All the latest product news, launches and special promotions for the independent retail sectorProduct news
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member