Friesland Campina UK has announced its Yazoo 300ml and 400ml bottles are now made with 100% recycled packaging.
The packs are made with high-density polyethylene (HDPE) or polyethylene terephthalate (PET) recycled plastic, and feature easy peelable sleeves to make stripping and correct recycling simpler for shoppers.
The transition is expected to save over 32kg of non-recycled plastic and has been finalised ahead of the supplier’s schedule and the rest of the range is due to follow suit next year.
Kate Allison, Yazoo marketing manager at Friesland Campina UK, said: “Sustainability is a huge priority for us and it’s just as important to Yazoo as it is to consumers. We’ve been on the journey to become a more circular brand for some time, and this latest project is a big phase of that.
“We’ve already introduced Tetrapak cartons and bendable paper straws across our no added sugar range, and we’re always looking for new ways to make changes to our business, in line with environmental concerns.”
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