Sales of single, small format cans of colas and bottles of water have decreased in sales across retail, as demand for multipacks and larger formats have grown, statistics from RN’s What to Stock table has revealed.
In comparison to last year, Coca-Cola Classic 330ml fell from third to fourth place, while Diet Coke 330ml fell from 11th to 16th in the table.
However, while sales of single formats declined, Coca-Cola Classic 330ml 10-pack made its debut
as the first carbonate multipack to feature in the charts.
Meanwhile, in the water category, eight of the 12 products which climbed or entered the water category were all larger formats.
Ice Valley Still Spring Water 500ml climbed five places to 10th place, while Highland Spring Mineral Water Sports Cap 750ml went from 13th place to 11th.
Perry Pirapakran, of S&M Supermarket in London, said sales of Coca-Cola Classic 8-pack have increased by more than 100% in the last year.
“This was more noticeable after the sugar levy, when prices of single Coke cans increased. People are also buying larger formats of water, with Highland Spring 500ml being our bestseller,” he said.