Vimto Winter Warmer

Nichols PLC has announced its Vimto Winter Warmer has returned for a limited time in a 725ml bottle format, with an RRP of £1.25.

This year’s limited-edition flavour will include the new vitamin C & D fortification following the suppliers successful introduction across the brand’s range in March 2021.

Vitamins C & D help to maintain healthy bones, cartilage, blood vessels and cells, according to the supplier, and Public Health England endorse a daily supplement of Vitamin D, particularly for children, so the fortification of Vitamin D aims to make healthier choices easier.

Vimto relaunches with emphasis on health and new flavour

Becky Unwin, Vimto senior brand manager at Nichols PLC, said: “Vimto Winter Warmer squash delivers Vimto’s secret recipe, made from a unique blend of fruits, herbs and spices, infused with notes of cinnamon, nutmeg and clove – providing that ‘hug in a mug’ feeling when enjoyed warm.

“Re-introducing our seasonal limited-edition Vimto Winter Warmer squash aims to help drive category value outside the core season. Vimto is a brand consumers love and trust to deliver on quality and taste, so we hope to continue to excite consumers with our bold and playful flavours.”

Vimto Winter Warmer is available until January, can be served hot or cold, and offers a new drink option for consumers to enjoy throughout winter.

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