Sunny D rebrand ventures the soft drink into a new category with launch of a new 330ml Tangy Florida carbonated soft drink.

With consumers becoming ever more health conscious, Sunny D’s health benefits compared to the competition will help it become a must-have for any chiller. Containing 75% of a customer’s daily recommended Vitamin D allowance, this drink will have just 26 calories, as well as being made up of 13% juice and sparkling water.

Importantly, you don’t have to pay a premium price for a healthier treat. Sunny D 330ml is available in a 65p price-marked can and represents great value for parents who want to treat their children on a budget.

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What is your brand and why should retailers stock it?

Sunny D is a brand with high consumer recognition, carrying the nostalgia of youth, and is synonymous with oranges. Few brands capture children’s imaginations better than Sunny D.

Available at a value price, Sunny D claims lots of health benefits, from low calories to high levels of vitamin D, as well as a great taste. Backed by a sampling campaign across the UK, Sunny D will be top-of-mind among consumers.

Who is the target market?

Sunny D is for the customer looking for a healthy option, brand familiarity and great taste, combined with great value for money. With Sunny D, shopping on a budget doesn’t mean that you have to compromise on taste. The new 330ml can is aimed at parents who want a fun treat on a budget for their children.

Where can retailers buy it from?

Sunny D is available in a growing number of wholesale groups including JW Filshill, Dhamecha, United Wholesale, East End Foods and Hyperama.

How do retailers get in touch with you?

We have a wide advertising campaign where our details are available. Give us a call and we’d be delighted to talk to you more about Sunny D.

How can retailers promote your products in store?

Available now, East End Foods and Hyperama will each be stocking dedicated retailer PoS kits for you to collect, completely free of charge. If this isn’t possible for you, then please get in touch – we’d be happy to help.

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