Sunmagic has launched a three-week radio ad campaign with Capital FM to support its partnership with the new The Hobbit film.

Launched 12 December, the ad urges customers to visit Sunmagic’s Facebook page for a chance to win a trip to Warner Brothers’ Studio in LA. It also encourages trial of Sunmagic’s new 500ml bottles of Apple, Mint and White Grape, and Cherry & Apple Juice Drinks.

The partnership and competition is promoted on packs. Sunmagic is also advertising in the consumer press, including TV titles and women’s weeklies.

Sunmagic has recently won new listings with Palmer & Harvey, Bestway Group, Hancocks and Dhamecha.

Razin Ali, Sunmagic’s brand manager, said that the campaign will draw attention to the new flavours.

“The drinks are available to all channels of the trade and have already proven to be extremely popular with trade and consumers alike,” he added.