Spar is positioning itself at the head of the health trend with the national rollout of a self-serve orange juice machine which a test store predicts could reap more than £20,000 in additional sales.

Conrad Davies, of Spar Pwllheli in north Wales, installed the machine (pictured, right) in his store at the end of September as part of a refit and said he was surprised by its popularity. “I wasn’t sure it was going to be so popular when it was first installed at Spar’s recommendation, but the demand has been surprising.

“Customers can get their own orange juice for £2, or £3 for a larger serving,” said Mr Davies. “It’s meeting the growing health trends. We’re selling more than 20 bottles a day and, if growth continues at this rate, I expect sales to exceed £20,000 over the next 12 months.”

The machines, provided in partnership with supplier iSqueeze, have been installed in three Spars and a nationwide rollout is to follow. Stores can buy or lease the juicers.

Michael Bennett, of Spar Landmark Place in Cardiff, had the machine installed in August for £6,000 and is selling more than 12 bottles a day. “Spar suggested we installed it as part of a refit in August.

“We weren’t too confident at first, but sales have won us over. We sell more than 12 bottles per day and there are no signs of demand slowing. The orange juices are popular among university students and tourists,” he said.

Spar UK retail director Ian Taylor added: “Not only is this giving our customers an opportunity to buy a healthy product but it offers them an exciting in-store experience. All of these extra services at Spar stores are encouraging footfall and increasing product sales.”