Schweppes-skittle-packsYou can make more from mixer sales this Christmas as Schweppes kicks off a £6.6m campaign and rolls out limited-edition packs.

Running until December, the campaign includes outdoor, TV, and cinema advertising, as well as a sponsorship deal with The Jonathan Ross Show.

The new skittle-shaped packs are a nod to the brand’s original packaging from when Schweppes launched in 1783.

Simon Harrison, Coca-Cola European Partners customer marketing director, said the last three months of 2017 was going to be ‘massive’ for Schweppes.

“The new look of Schweppes Classic and the marketing support will continue to energise the brand,” he added.