Robinsons Refresh’d has relaunched to Robinsons Ready to Drink, boasting two flavours, Raspberry & Apple and Peach & Mango, to help retailers capitalise on the return of on the go, according to owner, Britvic.

The two flavours are available now in 500ml bottles (RRP £1.45) in cases of 12 and 24 and contain real fruit juice with no added sugar, providing consumers with a “hydrating drink without compromise as 50% of the population actively look to reduce their sugar intake”.

Sporting a brand-new look, Robinsons Ready to Drink will unite the range under the brand, making it instantly recognisable in chillers, while continuing momentum beyond take-home formats as lockdown continues to ease.

Product news: New flavour addition to Robinsons range

Phil Sanders, out-of-home commercial director at Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. Relaunching this range will help retailers capitalise on the changing consumer habits and needs, while providing them with a no added sugar alternative.

“Robinsons has grown at 13.5% in the past year, equivalent to £24.8m in additional sales value, meaning there is a larger proportion of existing shoppers to be enticed into on-the-go formats as the nation slowly starts to return to lifestyles outside the home.”

Product news: New flavour addition to Robinsons range

Britvic has also launched a ‘Let there be fruit’ campaign under its Robinsons bran to help “flavour a billion water moments”.

The campaign is running nationwide for six months and spans across TV, outdoor advertising, social and radio.

Charlotte White, brand marketing director – Robinsons & Fruit Shoot at Britvic, said: “The ‘Let there be fruit’ campaign launches at a time where people are increasingly looking to healthier, affordable and sustainable options in order to stay hydrated at home and on the go, with 85% of adults now owning a reusable water bottle and tap water consumption up 23% in the past year.

The ‘Let there be fruit’ campaign aims to show kids and adults that whenever and wherever people are drinking water, there’s an opportunity to make it more enjoyable.”

The creative features adults finding moments to make their water that little bit tastier, the supplier has said, whether it’s during mealtime, snack time, working out or just working.

Here, White explains how retailers can drive their sales with the brand this summer.