Robinsons Fruit Shoot is continuing to encourage children to get active with its ‘Get your skills on’ campaign this summer.
Following the success of previous campaigns, this year’s activation partners TV channel Nickelodeon for a third year running and will launch a new five-part series: Fruit Shoot Get Your Skills On.
The magazine-style TV show features skill tutorials, Guinness World Record attempts, celebrity guests and musical performances and will air in August.
Fruit Shoot will also run an on-pack promotion between July and September, giving consumers the chance to win a ‘skills
playground’ for their local community.
It will run on Robinsons Fruit Shoot No Added Sugar and Robinsons Fruit Shoot Hydro single and multipack bottles.
Jonathan Gatward, GB marketing director at Britvic Soft Drinks, said: “With an engaging campaign like this we’d recommend that retailers get stocked up to take advantage of the increased demand resulting from our latest marketing communications to consumers.”