Britvic is adding a new Blackberry and Blueberry flavour to its Robinsons Fruit Creations range.

It will be available from next month in a 1l format with an RRP of £1.99, and the supplier says with every one-in-two households buying berry flavoured squash, the new Robinsons Fruit Creations flavour over-indexes with younger demographics, helping to attract more consumers into the category.

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Phil Sanders, out of home commercial director at Britvic, said: “£29m is spent on berry flavoured dilutes alone within the squash category, making it a crucial segment.

“We would recommend placing it alongside the core range which consumers have come to know in order to take advantage of the popularity of the Robinsons brand while encouraging shoppers to trade-up.”

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