Robinsons has announced details of its campaign in support of its 80th year in partnership with Wimbledon.

The brand is back on TV with a new ad, as well as outdoor and print advertising that rolls out nationwide this week, featuring the Robinsons Squash’d pack.

It has also launched a competition, ‘the great Robinsons ball hunt’, which challenges shoppers to find giant tennis balls hidden across the country to win prizes.

The activity will also be backed by PoS, including pre-filled shippers that support the core range and the limited-edition Squash’d packs.