Ribena Sparkling now available in 330ml format
The new format joins the existing 500ml, 2l and multipack formats already available
Suntory Beverage & Food GB&I has launched a new 330ml single can format for two of its Ribena Sparkling flavours: Blackcurrant and Raspberry.
Ribena Sparkling Blackcurrant and Raspberry 330ml formats are available now, with an RRP of 80p. Retailers are able to stock a 65p price-marked pack format, too.
The new format joins the existing 500ml, 2l and multipack formats already available to independent convenience retailers.
According to the supplier, Ribena Sparkling took 12 weeks to create and aimed to offer shoppers something new in line with changing shopper trends and has added more than £1.4m to the flavoured carbonates category since its launch in September.
Charlotte Flook, head of brand, Ribena, at Suntory Beverage & Food GB&I, said: “Flavoured carbonates are experiencing growth of 4.2% and 330ml cans are growing by 7.3%. Combining Ribena Sparkling’s performance and the opportunity that exists with single cans, it made sense to launch our latest products in this format.
“There’s less than 4% cross shopping between 500ml bottles and cans so this launch will really help retailers see more sparkling sales from different shoppers choosing the Ribena range. The sparkling range is aimed at shoppers looking for exciting new flavoured fizzy drink options and is designed to sit alongside retailers’ flavoured carbonates range in the chiller – separate from Ribena’s core juice drinks.”
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