Ribena is bringing back its iconic blackcurrant characters for a new £2.5m media campaign. The ads will mark the first appearance of the characters on TV since 2011.
Overall, the campaign is aiming to highlight the brand’s range of choices including light and no added sugar varieties. The TV ad will focus on the brand’s no added sugar tetra pak and the ready-to-drink 500ml Ribena Light.
Hannah Norbury, Ribena marketing director, said “The campaign is a great opportunity for us to showcase our range of products and remind shoppers of the choice we offer. From our Original Blackcurrant squash to no added sugar and the ready-to-drink formats, there is a delicious taste available for all occasions and preferences.”
Additional outdoor advertising will run from October, with a focus on Original Blackcurrant Squash.