Relentless unveils partnership with Stormzy
Coca-Cola European Partners has announced a new brand partnership for its energy drink brand Relentless, with UK grime artist, Stormzy.
The partnership will see limited edition Relentless Energy Origin cans featuring Stormzy’s official #Merky branding hit stores across the UK on 1 July 2019. This will be supported by instore PoS and off fixture displays.
A unique code on cans of Relentless Energy Origin, and the wider range including Apple Kiwi, Passion Punch, Cherry and Sour Apple, bought between July and September 2019 will give shoppers the chance to win a place on an ultimate fan experience.
Stormzy is best known for his chart-topping hit singles ‘Shut Up’ and ‘Vossi Bop’, and has a following of more than 1.8 million on Instagram, and 4 million monthly listeners on Spotify.
This year, he is set to make history by being one of the first ever grime artists to headline Glastonbury.
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