PepsiCo is offering retailers the chance to win a £5,000 cash prize with a new campaign across its Naked and Tropicana lines.
One retailer can win the £5,000 prize, with another 10 runner-up prizes of £500 also available.
To be in with a chance of running, retailers have to buy any two cases from the two brands, scan the accompanying QR code or visit tropicana.co.uk/retailsummer, and upload an image of their receipt. The prize offer started on 7 July and runs until 15 September.
According to the supplier, retailers should target customers with their chilled fruit juice and smoothies in the summer months, with staycation occasions on the rise.
Guy Harvey, Impulse Category Management Controller at PepsiCo, said: “The past year has seen significant changes to the ways shoppers buy and consume Chilled Fruit Juice & Smoothies, with impulse occasions declining as a result of lockdowns and consumer trends continuing to evolve. It’s never been more important for retailers to pay close attention to their ranges and be adaptable, particularly as people spent more time and money in convenience; research has shown 54% of shoppers used a convenience store every week, with basket spend up +11%.
“Despite these changes, Chilled Fruit Juice & Smoothies remains an incredibly important category for retailers to consider during the summer months, with sales peaking in the summertime even last year. Our Tropicana and Naked brands drove the recovery of Single Serve Chilled Juice in 2020 in Impulse, with both brands growing faster than the category and achieving share gain.”
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