Britvic is back with its new Pepsi Max TV ad, aimed to help drive sales of its core and flavoured ranges.

On air until the end of December, the TV ad encourages shoppers to ‘try a new tradition this Christmas’, highlighting the brand’s taste credentials and showcasing the Pepsi Max flavour range, including its latest addition, Pepsi Max Raspberry.

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This campaign provides a key sales opportunity for retailers, especially during the busy Christmas period, which last year saw 60% of households make a cola purchase.

The supplier is encouraging retailers to stock up ahead of the festive period and ensure that colas, such as Pepsi Max, are well represented in chillers and on shelf, particularly at a time when the brand will be front of mind for consumers.

The campaign will be supported with in-store activation, digital and social activity, outdoor advertising, and sponsorship of London’s Hyde Park Winter Wonderland, a Christmas-themed destination.

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