Monster Energy extends range with Ultra Paradise and Pacific Punch
A spokesman for CCEP said energy sector has grown by £99m over past two years
Coca-Cola European Partners has added two new exotic varieties to its Monster Energy range: Pacific Punch and Ultra Paradise.
Ultra Paradise aims to tap into the growing low-sugar energy segment, with the Monster Ultra brand worth £64m, growing by 23%.
Meanwhile, Pacific Punch joins Mango Loco and Pipeline Punch, worth more than £58m since launching in 2018.
Both varieties are available in a plain and price-marked packs (PMP) – Ultra Paradise PMP £1.29 and Pacific Punch PMP £1.39.
Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “The energy sector has grown by £99m over the past two years, and Monster has been a key driver of this, adding £68m of value to the sector, thanks to a growing core range, new flavours and marketing campaigns.”
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member