Coca-Cola European Partners (CCEP) has unveiled a new promotion across its Monster Energy range, running until the end of September.

The promotion will result in one winner getting their hands on a Monster-branded racing simulator pack, worth £2,500.

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The prize includes a PS4, Playseat gaming chair, curved TV, steering wheel, pedals, and a game.

PoS is available to help retailers promote the competition, and shoppers can enter using the Monster Energy website.

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Simon Harrison, vice president of commercial development at CCEP, said: “Gaming is a huge and fast-growing part of the global entertainment industry and the energy drinks category is playing a similar role within soft drinks, having delivered 30% of total category growth in the past year.

“Monster’s simulator promotion comes at a time when people have more time for gaming in the home. The supporting PoS will deliver in-store theatre and resonate with shoppers and core Monster Energy fans – a must for retailers to activate.”

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