Anyone for tennis? Robinsons has unveiled details of a £5m campaign to support its partnership with Wimbledon, which will run from June to July.
The campaign will see limited-edition packaging roll out on 1l and 2l concentrate bottles, as well as Squash’d packs.
The brand is also extending its range with two flavours, Orange & Peach, which is available in 1l concentrate following its previous launch in Squash’d packs, and Lemon & Pink Grapefruit.
Lemon & Pink Grapefruit will be available in 1l and 2l bottles and Squash’d packs, RRP £1.59, £2.99 and £2.49 respectively.
Robinsons’ ‘A real taste of Wimbledon’ campaign will include TV and outdoor advertising, as well as sampling and social media activity.
There will also be a chance for consumers to win tickets to the ladies’ final on social media by using the hashtag #tasteofwimbledon.
Kevin McNair, marketing director for Britvic, said: “Our partnership with the tournament spans more than 80 years, so it’s fitting we celebrate with limited-edition packaging and a new flavour or two.”