Lucozade Ribena Suntory is launching two further Lucozade Energy flavours this summer, in a bid to drive sales during the warm weather.
The variants, Blackcurrant Bliss and Pineapple Punch, will be available in 380ml £1 pricemarked packs, exclusively to the independent market from 27 March.
“We know how important our brand is for the wholesale route to market, which is why we’re offering these flavours exclusively,” said Mark Steratt, head of market, strategy and planning at Lucozade Ribena Suntory. “They give a real point of difference from the multiples.”
Retailers will also have access to a range of PoS material including barkers, wobblers and counter-top units. “The demand for impulsive chilled drink purchases at its highest between April and August,” added Mr Steratt.