To tie in with its activity as official soft drinks supplier for London Fashion Weekend, Little Miracles has just unveiled a new Rooibos Tea, Elderberry & Ginger flavour.
The new line, with an RRP of £1.59, is expected to be available to retailers from the end of this year.
Kate Harding, international marketing manager for Little Miracles, told Retail Express: “We have also relaunched Lemongrass, Orange & Ginger with a citrus colour packaging and Black Tea & Peach with an on-trend pastel peach colour.” Each Little Miracles pack will now display the Fairtrade mark.
The brand has also partnered with 30 Tony & Guy salons to sample its products in London and commuter towns until October.
“We will also hire our first London intern team who will be calling on independent retailers to grow sales in locations we think we should do well in,” Harding added.