Two juice companies have introduced healthy variants into their soft drinks ranges, as retailers report rising demand for lower-calorie products.
Nichols has overhauled packaging on its Feel Good natural drinks brand, refreshing the bottles and introducing more flavours, while Vithit has announced the launch of a sparkling range – expanding its low-sugar and natural fruit juice options.
The Feel Good variants are a mix of 100% natural fruit juice with no added sugar, and prices range from £1.29 to £2.00.
Vithit’s sparkling juice drink, also with no added sugar, is available in Lime & Ginger, Strawberry, Elderflower & Mint, and Coconut, Mandho & Lime.
Ravi Kaushal, owner of Nisa Local in Chiswick, stocks Nakd, Tropicana and Saves brands, and said he has seen a gradual uplift in sales. He agreed packaging plays an important role.
He said: “It’s about having honest products, clearer labelling and making it appealing to the younger age group. Tropicana’s pricemarked £1 bottles are competitive, for example.”
Ashil Amin, manager at Londis Carshalton in Surrey, said: “We sell fresh orange juice by Tropicana, but launching more healthy options does give customers more choice.”
Meanwhile, David Morris, manager of Harry Tuffin Ltd in Knighton, Powsy, who stocks Tropicana Capella said: “It’s good that brands are looking at reformulating as long as they’re not losing taste.”
But half of retailers spoken to by RN said they did not stock fruit juice drinks to go, raising concerns that independent retailers are missing out on the sales opportunity they offer.
Arif Amed, a partner at Ahmed Newsagents in Coventry, said he would trial the drinks as he has noticed demand for products containing less sugar in his store.