Britvic has unveiled a new J2O on-pack promotion and undergone a package re-design to help convenience retailers drive festive sales.

The re-design includes new shimmering, 100% recyclable packaging across J2O Orange & Passionfruit, Apple & Watermelon and the returning Glitterberry multipacks to help stand out on shelf.

Meanwhile, the on-pack promotion aims to engage shoppers even further, with every J2O bottle giving them the chance to win instant cash prizes through the brand’s Spin to Sparkle app.

The on-pack promotion and re-design will be supported by a £1m national outdoor advertising campaign, which is expected to reach over 67% of all UK adults during key weeks of the season, with PoS materials available, including baubles and Christmas tree displays.

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Phil Sanders, out-of-home commercial director at Britvic, said: “Christmas was very different last year, and for many, this year’s is set to be extra special. Research shows that 89% of people missed out on at least one activity during Christmas last year, and most of these were social events.

“With one in four shoppers planning to have a bigger Christmas than normal this year, tapping into socialising and treating occasions will be the key to maximising the soft drinks opportunity, and the new campaign from J2O aims to help retailers do just that.

“J2O is perfectly placed to help retailers attract new shoppers to the category, especially as the brand brings in 38% of Christmas shoppers. We want to help increase footfall to stores and generate excitement among shoppers, with the newly-designed multipacks of the most popular J2O flavours presenting ideal adult soft drink options sharing at Christmas.”

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