Retailers can give their customers a chance to win a trip to anywhere in the world this summer with an on-pack promotion from Irn Bru.

The ‘Bru-planet’ promotion runs until August and will give two consumers a £20,000 holiday to anywhere in the world.

Meanwhile, 15,000 branded selfie sticks can be won during the promotion. The promotion will run on both standard and price-marked packs, including single and 8x330ml cans and 500ml and 2l bottles.

Adrian Troy, head of marketing for AG Barr, said thousands of retailers will have the opportunity to sell a prize-winning pack.

“Our Irn-Bru on-pack promotions are proven to increase sales and we expect ‘Bru-planet’ to drive shoppers to the fixture,” he added.

The promotion is part of a £6m marketing investment by the brand, which includes TV advertising and sponsorship of The Football League.

For more bright ideas to increase your summer sales, click here