The Snowman will be returning to bottles of Irn-Bru this winter as the brand gears up for a seasonal sales drive.

As part of a £6m marketing spend for the year, Irn-Bru is launching its first new Christmas ad in 10 years on its digital channels in December.

The promotional packs will be available to retailers from November, as well as PoS with the strapline ‘have a phenomenal Christmas’.