Glaceau Vitaminwater is shooting for bigger sales this summer by launching a World Cup on-pack promotion giving consumers a chance to win a trip to Brazil.
The ‘Shoot to Win’ promotion challenges the brand’s fans to capture an ‘everyday colourful moment’ on their camera with the best image picking up a trip for two people to Rio to watch a Fifa World Cup quarter-final match.
The competition, which forms part of a significant investment in Glacéau Vitaminwater this year, is running until May 17 on promotional bottles and is being supported in-store and through social media platforms.
Caroline Cater, operational marketing director at CCE, which owns the brand, said: “Coca-Cola is an official partner of this year’s event in Brazil, which allows Glacéau Vitaminwater to support retailers in offering targeted promotions that will help to drive their sales in the upcoming months. It had a hugely successful Olympic year in 2012, growing 34% and we aim to build on this growth in 2014 by driving trial of the brand and encouraging repeat purchase.”