Orangina has launched bikini and trunk designs on its 420ml bottles to create more excitement in the soft drinks category this summer. 

The brand will be backed by a £2.4m campaign from August, which includes outdoor advertising, as well as sampling activity. The packaging is available in single bottles and multipacks of four, RRP £1.19 and £3.69, respectively. 

Jamie Nascimento, Orangina head of marketing at Lucozade Ribena Suntory, said the launch is designed to help retailers take advantage of the increased demand for soft drinks over the summer.

“It’s vital to stock up on brands that have the most relevance during this important selling period,” he added.