Britvic’s new TV advert for Fruit Shoot Juiced is aimed to drive awareness of the brand among parents of children aged four to eight years old, and will run throughout October and November.

The advert follows Fruit Shoot’s ‘It’s My Thing’ campaign, and Trystan Farnworth, commercial director for convenience and impulse at Britvic, said retailers can boost soft drink sales by making sure they have good availability of it in store.

“Juiced is the perfect brand for mums and dads to include in kids’ lunch boxes now the new school year is in full swing. In the first six months following its launch, it climbed to be the number one kids drink launch over the last year,” he said.

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