In time for Halloween this year, Coca-Cola Europacific Partners (CCEP) has unveiled an on-pack promotion for Fanta.
Until 31 October, shoppers will be encouraged to buy limited-edition packs of Fanta Orange and Orange Zero where they can scan QR codes to win a range of prizes.
Promotional packs include plain and price-marked 330ml cans, and 500ml and 2l bottles. The promotion will be supported by a multi-million-pound marketing campaign which includes social media, TV, digital and outdoor advertising. PoS materials will be available from My.CCEP.com from October.
Last Halloween, flavoured carbonates drew in £5.5m worth of incremental sales to the soft drinks category in the run up to the event. Furthermore, supplier said one-in-four flavoured carbonates purchased in October 2020 was a Fanta.
Martin Attock, vice president of commercial development at CCEP GB, said: “Worth nearly £237m and in 7.2% growth, Fanta is the number one flavoured carbonates brand in Great Britain and has become synonymous with Halloween – which means we have an opportunity to accelerate growth at this time of year and support our retail customers.
“We saw a 6.5% increase in Fanta’s value sales in the four weeks to Halloween 2020, despite Covid restrictions limiting celebrations for many.
“This year, we want to give Fanta fans and retailers the best Halloween ever, with a prize pool worth more than £50,000 and a campaign which will keep Fanta front of mind with shoppers during this growing seasonal event and take full advantage of the sales opportunity it represents.”
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