Two low-sugar energy drinks have been launched and updated to capitalise on the growing demand for healthy alternatives.
Virtue Energy Water has launched ‘natural’ energy waters, containing no sugar, calories or sweeteners, with as much caffeine as a cup of coffee (80mg) via natural ingredients rather than taurine.
The drinks also offer added B-vitamins – Niacin B3, Vitamin B6, Biotin B7 and Vitamin B12.
The drinks will be available in 250ml cans in two flavours – Lemon & Lime and Berries with an RRP of £1.35.
Virtue founder Rahi Daneshmand said: “Consumers are actively looking for ways to increase their energy levels.
“With Virtue Energy Water, we have created an innovative solution for this everyday need, the first naturally sugar-free energy drinks.”
Meanwhile, Scheckter’s Organic Energy drinks, which have recently undergone a relaunch, have no artificial ingredients, are suitable for vegetarians, and instead of sugar contain organic agave nectar, which has a lower GI than raw cane sugar.
They come in four flavours – Original, Lite, Green Tea & Mint and Green Tea & Ginger, with an RRP of £1.35 per 250ml can.
Tony Cristofaro, of Spar Landmark Place in Cardiff, has stocked the cans for a year. “They were slow to sell to start with but since the relaunch I’ve seen a 50% sales uplift,” he said. “I get through a case-and-a-half of Original and a case of the Lite each week.”
According to Mintel, with 77% of people considering being physically and mentally healthy a key to living a happier, more fulfilled life there has been a shift towards customers looking for healthier products.
Ngaire Mitchell, marketing manager for Scheckter’s, said: “The products are full of natural energy that won’t bring about the dreaded jitters or crash, and are Informed Sport approved, as well as being non-GMO Project verified and Vegetarian Society approved.”