Boost Drinks is extending its range with a limited-edition sugar-free variety, Cosmic Glow (250ml), in a grape and cherry flavour.
The drink, price-marked at 49p, is designed to offer retailers a chance to tap into the growing demand for new soft drink flavours, a segment growing at 16% year on year.
The launch will also be accompanied by a marketing and PR campaign, and retailers can promote it in store with PoS.
The brand will also give away samples at student nights and in student accommodations in Northern Ireland.
Simon Gray, founder and managing director at Boost, said: “Not only do the flavours of Cosmic Glow work well in the winter months, but its flavour is also a good option for the increasing number of consumers opting for a non-alcoholic drink option during festivities, such as Bonfire Night and Diwali.”
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