Coca-Cola GB has announced it will adopt the UK Government’s voluntary front-of-pack nutrition labelling scheme.
How much fat, saturated fat, salt, sugar and energy will be displayed prominently on the packs with colour coding, making it easier for consumers to support a balanced diet while shopping.
Jon Woods, general manager of Coca-Cola UK & Ireland, said: “Front-of-pack nutritional labelling can help people choose a balanced diet.
“We have monitored the labelling scheme since it started to appear in-store and asked shoppers in Great Britain for their views. They told us they want a single, consistent labelling scheme across all food and drink products.
“That is why we have decided to adopt it across our full range of products.”