Coca-Cola launches ready to drink Costa Coffee
Coca-Cola has partnered up with Costa Coffee to launch ready-to-drink Costa Coffee, a chilled, canned coffee brewed with Costa Coffee beans.
Costa Coffee will be available in three flavours, including: Classic Latte, Caramel Latte and Black Americano, and contains 15-108 calories per 250ml can.
The launch comes in the first six months after Coca-Cola acquired Costa Coffee Whitbread.
The launch will be supported by a marketing campaign including outdoor, digital, and sampling opportunities.
After its initial launch in the UK, it will be made available in Poland and China.
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member