Coca-Cola Great Britain has unveiled details of a new three-and-a-half year partnership with the Premier League, which kicks off in January 2019.

It is the first sponsorship Coca-Cola will implement across multiple brands within its range, including: Coca-Cola, Diet Coke, Glacéau Smartwater, Oasis, Fuzetea, Schweppes, Fanta, Sprite, Lilt and Dr Pepper.

As part of the deal, Coca-Cola will be holding football competitions and a Premier League trophy tour.

Leendert den Hollander, Coca-Cola European Partners general manager, said: “The sponsorship provides a platform for us to work collaboratively with our customers, to excite shoppers and to raise awareness of the growing portfolio of our brands.”