Coca-Cola Great Britain launches ‘Round in circles’ sustainability campaign
'Round in circles' aims to tell consumers that all of its bottles can be turned into new ones
Consumers will be reminded that all bottles produced by Coca-Cola Great Britain are 100% recyclable in the company’s latest campaign.
The ‘Round in circles’ campaign includes print and outdoor advertising with a focus on transport hubs.
Kris Robbens, Coca-Cola Great Britain marketing director, said: “As well as taking action to make our packaging as sustainable as possible, it’s important that we use our marketing and communications to encourage more people to recycle our bottles after they have enjoyed the drink.
“They are more likely to do this if they know they can be turned into new bottles again.”
The ‘Round in circles’ campaign follows the company’s announcement last week that it will end the use of plastic shrink-wrap across its multipack cans.
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