Coca-Cola European Partners (CCEP) is adding a limited-edition Cinnamon variety to its Coca-Cola Zero Sugar range in time for the festive period.
Available in 1.25l bottles, the limited-edition festive packs will feature a red and gold design to highlight the new flavour.
From mid-October, Coca-Cola will also be offering people the chance to win a pair of tickets to Capital FM’s annual Jingle Bell Ball.
The on-pack promotion will run on Coca-Cola Original, Diet Coke and Coca-Cola zero sugar for five weeks. Consumers can enter codes online to be in with the chance to win.
Simon Harrison, customer marketing director at CCEP, said: “Last Christmas, colas grew by 5.4%, making it a must-stock segment for retailers.”
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