Coca-Cola Enterprises has unveiled a new on-pack promotion giving shoppers a chance to win a Quella Fixie bike.

Promotional bottles of Glaceau Vitaminwater are inviting fans to personalise their own bike online to be in with a chance of winning one of 100 Quella bikes worth £649. 

Entrants will all receive 25% off a Quella Bike. The competition will run until November 23 and will be supported with PoS to increase visibility in-store.

Caroline Cater, operating marketing director for Coca-Cola Enterprises said, “Flavoured waters have performed well over the past year with the sector growing by 13.7%. This on-pack promotion builds on this growth and forms part of an on-going programme of investment in the Glaceau vitaminwater brand to help retailers drive sales.”