Retailers can capitalise on the growing popularity of functional waters with the launch of Glacéau Vitaminwater Multi-V Zero this month.

The zero calorie drink is available in 500ml bottles, RRP £1.45. It is supported by PoS and promotional neck collars.

Functional waters are water products that have an added nutritional benefit, such as additional vitamins

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “the popularity of functional waters continues to grow so we are encouraging retailers to stock up on the promotional packs of Glacéau Vitaminwater Zero to drive trial.”