Schweppes Abbey Well is expecting to soak up some extra sales, thanks to an on-pack promotion rewarding shoppers with a range of half-price Great British days out.

Coca-Cola Enterprises has teamed up with Merlin Entertainments for the ‘Thrill Britannia’ promotion, which is running on 10 million packs of Abbey Well until September. 

As well as giving away half-price tickets to Merlin Attractions across the UK, the brand is also offering consumers a chance to win Merlin annual passes or breaks away at Legoland Windsor Resort in a text-to-enter prize draw.

PoS is available to retailers to increase visibility in-store and drive trial throughout the promo.