Capri-Sun No Added Sugar relaunched with no artificial ingredients by CCEP
Capri-Sun is currently worth more than £62m and the relaunch will feature a package refresh and a £6m marketing campaign
Coca-Cola European Partners (CCEP) has announced that its Capri-Sun No Added Sugar range has been reformulated and now contains no artificial ingredients.
Capri-Sun No Added Sugar Orange and Apple & Blackcurrant will now use stevia, a plant-based sweetener, with natural fruit sugar. It will be made using natural ingredients and is exempt from the sugar tax levy.
The recipe change is designed to help retailers meet the growing demand for more natural options in kids’ drinks, with 70% of parents looking to avoid products with artificial ingredients.
The launch will be supported by a £6m marketing campaign later this year, including TV, social media and in-store materials.
Simon Harrison, vice president of commercial development at CCEP, said: “Our research has shown that shoppers are confused at point of purchase and are concerned about the sugar content and artificial ingredients in kids’ drinks.
“Capri-Sun’s move to nothing artificial will help simplify the shopping experience while still delivering the same great fruity taste that families love.”
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