Convenience retailers can drive soft drinks sales as Britvic launches two-for-£1 price-marked packs on Pepsi, Tango, 7Up.
The promotion runs across six lines, Pepsi Max, Pepsi Max Cherry, Diet Pepsi, Pepsi Max Ginger, 7Up Free, Apple and Orange Tango and offers retailers a 40% profit on return.
This year, the can segment had £22m in incremental sales, with 8 million buying the format in the 12 months to April 2018. The company is claiming the launch will help retailers unlock a £53m opportunity.
The launch follows a similar mix and match offer by the company on its bottles.
Trystan Farnworth, Britvic impulse & convenience commercial director, said: "The promotion on bottles has been really successful, with 8 million sold in symbols and independents this year – that equals fifteen sold every minute."